It was an exciting experience for our Leadership Management and Business students to engage in the interactive presentation by guest speakers from Surge Fitness Perth CBD.
Brian Murray, the Club Manager, and two of his Marketing staff Tamara and Kieran talked extensively about managing a city fitness centre:
- Organisations values
- Key performance indicators
- Building community relationships
- Marketing strategies
- Member profiles
- Risks within the industry/centre
- Managing the internal workforce
Also, the Surge team offered the students free health assessments, by using a body scanner to provide them with results to potentially improve their health and lifestyles.